The marketing budget for a startup is inversely proportional to the level of difficulty required to make the app.

“It is truly herculean to turn around tech, not only do you have to revamp the current product line,  r&d, and reinvigorate the sales team, but you are not dealing with a static situation. While you are in disarray the competitor catches up and passes you, just look at: Nortel vs Cisco, Yahoo vs Google, RIM vs Apple. As Intel’s Andy Grove, told us, In tech, only the paranoid survive.“